Thursday, September 27, 2007

Real Estate Search Engines Keep Growing

Daily Real Estate News September 24, 2007

Real Estate Search Engines Keep Growing

Housing search engine Web sites are enjoying a boom in business despite a slowing market.

Trulia.com is outpacing all but Google and Yahoo! search engines in sending traffic to real estate companies nationwide, the company said, basing its claim on data from Hitwise, which measures how people interact with Web sites.

Trulia says it sends an average of 11 percent of all the traffic being directed to major real estate firms, including Coldwell Banker Real Estate, Century 21 Real Estate, ERA Franchise Systems, Keller Williams Realty, Weichert, and others.

Meanwhile, Zillow.com announced that it has landed $30 million in additional investment from Legg Mason Capital Management to support an expansion of its staff of 155, including a 20-person national advertising sales team.

“We believe Zillow is well on its way toward becoming a market-leader in a huge, and untapped online category of online tools and information for homeowners," said Bill Miller, chief investment officer at Legg Mason.

— REALTOR® Magazine Online

1 comment:

Anonymous said...

I love searching on Zillow, their maps are just great!